Would you buy this $360k med spa business?

Welcome to The Main Street Minute, your shortcut to Main Street acquisitions.

👋 Shout-out to the hundreds of new readers who joined the newsletter this week.

Below: How a nurse and her husband bought an off-market med spa, blended strategies like sweat equity and seller financing, and grew it from $370k to over $1M…

❇️ PLUS: How you can learn the exact playbooks behind moves like theirs. Hint:

Now let’s get down to business.

CASE STUDY

Olman and Jen didn’t just stumble into a med spa doing $1M+.

After we introduced them to Main Street acquisitions, they reverse-engineered a deal aligned with their strengths, negotiated smart terms, and fought through every obstacle while still working full-time.

Here’s how they cracked the experience gap, earned the trust of a retiring seller, and built a business worth multiples more than what they spent acquiring it.

You’re gonna want to bookmark this one…

ACQUISITIONS 101

Here it is. The perfect business to b— …C’mon. You know better. There is NO such thing as a “perfect” business to buy.

And if someone tells you there is, joke’s on you. Still, the question pops up all the time:

Wrong question. The right one is:

That’s exactly how Olman and Jen started: with a brutally honest look at their Zone of Genius.

The best deals align with 3 things:

They used this lens to filter what might be a fit, instead of chasing whatever niche was trending.

Could a laundromat work? Eh. A property management business? Not really. But then Olman had a thought…

One day, Jen, a nurse, went to a med spa. Her treatment took 20 minutes and cost $800. Olman did the math. “I started thinking maybe this is a good business to get into.”

So they started digging. The industry was full of high-margin services, but also inefficiencies everywhere.

In other words, lots of room to improve. But spotting an opportunity is one thing. Figuring out how to step into it is another…

STEAL THIS MOVE

As soon as Olman and Jen started exploring med spas, one thing became clear:

They didn’t know sh*t about running a med spa. Jen was a nurse, but she’d never worked in this setting. She needed to learn how to be an injector.

Classic chicken and egg.

So what’d they do? They got creative and made some sacrifices. Olman told Jen, “Why don’t we email a bunch of smaller med spas? You can offer to work for free and learn. People pay for school, here we’ll just pay with some time.”

And that’s what she did.

They sent dozens of cold emails. One owner said yes. Jen started apprenticing. Learning the business. Earning trust. And whenever the owner got overwhelmed, Olman told Jen to drop this line:

Eventually, the owner was. She’d been running the spa for decades and was tired of the day-to-day. But there was a problem.

The financials were a mess. No clean P&L. No proper records. Just intuition.

“She knew she had more money at the end of the month than at the start,” Olman said. “That was good enough.”

Most buyers would’ve walked at that point. But Olman and Jen didn’t. They offered to rebuild the financials from scratch. Olman gathered sales records, pulled bank statements, and built a P&L.

That effort saved the deal and built trust. They weren’t outsiders anymore.

Screw you, chicken and egg.

SMART PLAY

Buying a business is scary. As Olman put it:

In fact, he and Jen were secretly “hoping” to find a deal-breaker — a red flag they could point to and say, “Nope, not this one.”

But the numbers just kept making sense. “At some point, I was like… let’s stop being little b*tches and do this.”

So they dove into negotiations. The seller gave them a number.

Then Olman remembered something Codie said:

They made a $362k counteroffer and proposed seller financing. The seller was open to it. She wanted a smooth, quick transition. An SBA loan would’ve taken too long. And the business didn’t have the documentation to support it.

In the end, nearly 75% of the deal was seller-financed, not typical but possible.

Olman quit his job. Jen held on to hers for a month “just in case it all blew up.”

So… did it?

“Jen’s making more now than she did at her job,” Olman told us at the time. “I’m making less. But next year, I’ll make more.”

PATH TO SCALE

When Olman and Jen took over, the med spa had 56 recurring members and did $370k in business annually.

After improvements they made to its business model, marketing, and customer retention, it had grown to 420 members.

Eventually, they hit $644k in revenue. A year later, they were tracking $1.25M. That kind of growth primarily came from doing the basics really well:

“We tell people when they don’t need something,” Olman said. “That kind of honesty builds trust, and trust brings people back.”

One day, an $80K machine ran out of refill supplies.

Because the previous owner bought it on the “gray market,” it wasn’t properly registered, and the manufacturer wouldn’t sell them refills until it was. Fixing that alone would’ve cost $15k.

Luckily, they found another med spa willing to sell them what they needed. Crisis averted, lesson learned.

“We had an attorney. We had an accountant. But what we really needed was someone who had done this before,” Olman said. “Someone who could’ve pointed at the machines and said, ‘That one’s a problem.’”

“If I could do it over,” Olman said, “I’d pay someone who’s done this before $300 for an hour. That one conversation would’ve saved us thousands.”

WINNING FORMULA

There’s a saying:

Pray like it’s up to God. Work like it’s up to you.

That’s how Olman and Jen did this. They didn’t have a perfect plan. They didn’t have a perfect business. They had a willingness to do the work. As Olman put it:

They’re proof that with the right playbooks, smart tactics, and a clear vision, you can go from just thinking about business ownership to actually working toward it.

The cool thing is, in a little over a month, we’re doing something that can help you do exactly that, step by step. (Aka, probably the most concentrated dose of ownership education and inspiration we’ve ever delivered.)

We probably should be charging a lot more for this…

You can check out the schedule here, including breaks to stretch, refuel, and connect. If you can’t catch everything, VIP tickets get unlimited replays.

This event is designed for curious first-timers and seasoned owners. You’ll learn how to spot opportunities, structure deals, and scale through acquisitions.

If you’re actually serious about building an acquisition skillset, you should 1000% be there.

Sorry… had to.